7 Effective Email Outreach Tactics to boost your sales or reply rate.
Learn tips and tricks on how to send Effective Email outreach that get a response.
Why we do email outreach?
The reason is we are trying to connect with a real person and provide them with something useful.
If you didn’t check our previous article on “Top 10 Email Grow tips“, you could read it by going through this link — Top 10 email Growing tips for 2020.
I find after many many emails sent and composed that being upfront and real always wins.
It is hard to make that a template.
You have to treat everything individually.
I can say that when you get good, you can pull links from a shortlist of candidates easier than sending out in mass.
So Below, you will get the best 7 Effective Email Outreach Tactics which i personally use.
Read it implement it and enjoy the journey of Email Outreach Tactics.
So Lets Begin:
- 1. The first thing you have to do is keep it short and sweet.
Get straight to the point of what you offer and thumped them with what exactly you can help them with.
So many email marketers dance around what they are offering and bore the shit out of people with a two-page email when they can have one or two lines, that say exactly what they do and how it can help.
- 2. Personalise your message so they can feel that it speaks to them directly, their business and is not just another mass message blast.
People aren’t as stupid as what you might think they are.
Stop being a lazy SOB and put some time, energy and effort into your emails.
- 3. Add some scarcity, so it gets them moving to take action in getting back to you.
We are all programmed the same way, even if we have different values and needs.
We will automatically move away from anything that chases us and moves towards something that moves away from us.
Use the same strategy in your cold emails.
- 4. Don’t try and sell them on the first outreach. Just see if they are interested first and push for them only to reply.
There’s nothing that screams “I’m desperate & needy” than a lonely guy at a bar, that offers any girl a drink or wants to take them home, as they speak.
The same goes when you offer your services to just anyone straight away. Make a move towards you and let them know that not just anyone can work with you or have your services.
- 5. Add some proof so they can soothe their inner Croc Brain and not see you as a threat.
People believe what they see, more than what they hear or read. To remove the.”I call BS” from their mind with social proof or proof of your past results, other than yourself just stating how good you are.
- 6. Add some humour and your personality to your emails, so it sets you apart from the rest of them.
There’s nothing more powerful that can cut through the human side, than humour.
Some of my biggest deals were won with large corporations, from me having a laugh and fun in the conversation.
It would be best if you made them emotionally move and doing this with humour is a great tactic.
- 7. Follow up and follow up again.
The likely hood of them of not getting back to you straight away is very expected. People are more busy and distracted than ever. Don’t leave money or potential clients on the table by just sending one or two emails.
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